Freelance Google Ads & PPC Expert

Your Google Ads,
run by one obsessive
specialist.

I'm Vasant Chaudhary. For five-plus years I've done one job for e-commerce and D2C brands: build Google Ads accounts that actually make money. That work adds up to $30M+ in spend across 50+ accounts, and $90M+ in revenue at a 4x+ average return - for brands across the US, UK and India.

Book a discovery callSee the results

Founder of Improtics, my Google Ads agency.

Vasant Chaudhary, freelance Google Ads expert
4x+
avg ROAS

Five years.
Numbers that compound.

The track record behind the work - measured the way a business owner measures it: spend in, profit out.

$90M+
Revenue generated
$30M+
Ad spend managed
50+
Accounts managed
4x+
Average ROAS
5+
Years in Google Ads
What I do

Three ways
to work with me.

01✦

E-commerce Google Ads

End-to-end management for D2C and e-commerce brands. Shopping, Performance Max, Search and Demand Gen, structured around your best products and profit, not vanity metrics.

  • Performance Max & Shopping
  • Search & Demand Gen
  • Feed & profit-led structure
02✦

Account Audits

A deep, no-pitch review of your account: structure, bidding, tracking, wasted spend and the highest-leverage fixes. You get a clear picture of where you stand and what to do first.

  • 90-point structural review
  • Wasted-spend analysis
  • Prioritised action plan
03✦

White-label for Agencies

Senior Google Ads execution behind your brand. I plug into your agency as the PPC expert your clients never see, reliable, communicative, and on time.

  • Fully white-labelled
  • Reporting in your voice
  • Reliable senior delivery

Need a full team? Improtics, my agency, handles larger engagements →

Case Studies

Real accounts.
Real numbers.

Every figure below comes straight from the live Google Ads account shown beside it. No projections, no rounding up. Seven representative engagements across the USA, UK and India.

ads.google.com
Google Ads account performance for a Gun Accessories / Holsters brand in USA
Account overview - Jan-Jun 2024 vs. prior year
5.45xROAS
Gun Accessories / Holsters · USA

A well-known holster brand had stalled. Spend wouldn't scale, conversions had flattened, and rivals were poaching their own brand searches.

What I did

  • Found a desktop-vs-mobile CPC gap hiding under a too-tight tCPA, so I split brand search by device
  • Stood up a separate PMax Brand campaign and walled brand terms out of every other PMax and Shopping campaign
  • Broke one catch-all PMax campaign into category-level campaigns built around the winners
  • Mined converting PMax search themes and promoted them into their own Search campaigns

The results

  • Monthly revenue climbed from ~$180K (Oct 2021) past $400K by May 2024
  • Jan-Jun 2024 vs. the year before: spend $482K (+$232K)
  • Return on ad spend of 5.45x, up 1.06x year over year
  • Sales of $2.63M (+$1.53M) while average CPC dipped to $0.98 (-$0.10)
ads.google.com
Google Ads account performance for a Japanese Loungewear brand in USA
Account overview - Jan 1-Jun 27, 2024
9.09xROAS
Japanese Loungewear · USA

A Japanese-loungewear label I'd run since August 2022 wanted more revenue without giving up margin, the kind of step-change that needs structure, not just more budget.

What I did

  • Rebuilt PMax around price tiers and pushed budget toward the higher-ticket products
  • Spun up standalone PMax campaigns for the collections that were already pulling their weight
  • Leaned on the account's deep data to test broad match inside the brand campaign

The results

  • Revenue up 70% year over year to $380K (Jan-Jun 2024)
  • ROAS up 70% to a 9.09x conversion value/cost ratio
  • Spend nearly flat at $41.8K (+$561); conversion value +$158K; average CPC down to $0.69
ads.google.com
Google Ads account performance for a Stationery / Branded Pens brand in USA
Account overview - Apr-May 2024 vs. prior year
+80%Revenue
Stationery / Branded Pens · USA

A pen brand spanning everything from everyday writers to premium gifts wanted to grow revenue, hold ROAS, and stop leaving the non-shopping networks on the table.

What I did

  • Ran three PMax campaigns split by price band, weighting budget toward the premium pens to lift AOV
  • Carved out feed-free, assets-only campaigns to harvest conversions off the shopping network
  • Added YouTube and Display prospecting to keep the top of the funnel fed

The results

  • Monthly revenue grew 80%+, from ~$100K (Oct 2021) to $240K+ by May 2024
  • Apr-May 2024 vs. prior year: spend $96.7K (+$37.6K)
  • ROAS improved 15% to 5.06x conversion value/cost
  • Sales of $490K (+$228K); average CPC $0.93
ads.google.com
Google Ads account performance for a Hardware & Construction brand in USA
Account overview - Jan-Jun 2024 vs. prior year
3.34xROAS
Hardware & Construction · USA

A screws-and-fasteners retailer had PMax campaigns fighting each other over the same products, soft non-branded performance, and SKUs nobody could find.

What I did

  • Re-segmented the catalog so every product lived in exactly one campaign, ending the internal bidding war
  • Rebuilt the non-branded side from historical data and brought it to 2.8x ROAS
  • Launched campaigns for the buried products plus a DSA campaign that cleared 2x ROAS

The results

  • Monthly revenue up ~40%, from ~$60K (Apr 2023) to $85K+ by May 2024
  • Jan-Jun 2024: revenue +14% year over year despite CPCs rising 31%
  • Spend $128K at 3.34x conversion value/cost; average CPC $1.65
ads.google.com
Google Ads account performance for a eBike Brand - New Launch & Scale brand in UK
Account overview - Apr-Aug 2023
5.72xROAS from zero
eBike Brand - New Launch & Scale · UK

A brand-new UK eBike company handed me a fresh account and a blank slate: build visibility and revenue from nothing, and keep ROAS healthy from the very first week.

What I did

  • Started with website and competitor analysis before a single pound was spent
  • Launched a clean three-part structure: brand search, non-branded search, and Standard Shopping
  • Graduated Shopping into Performance Max once the account had enough conversion signal

The results

  • By month five: 5.5x+ ROAS and £33,000+ in monthly revenue, all built from zero
  • Apr-Aug 2023: sales of £55.5K at 5.72x conversion value/cost
  • Average CPC £0.43 on £9.7K of spend
ads.google.com
Google Ads account performance for a Portable Power - New Launch brand in UK
Account overview - first 14 days
4x+ROAS in 14 days
Portable Power - New Launch · UK

A new UK portable-power brand needed traction fast: a presence online, real sales on the board, and enough data to steer the next move.

What I did

  • Set the account up properly first, with website and competitor research up front
  • Launched brand search, non-branded search, and Standard Shopping together
  • Counted add-to-carts alongside purchases early to feed the algorithms faster

The results

  • First 14 days: £4,000+ in revenue at 4x+ ROAS from a standing start
  • £1.21K spend, 2.57K clicks
  • Sales of £4.12K; average CPC £0.47
ads.google.com
Google Ads account performance for a Apparel Brand brand in India
Account overview
4.06xROAS
Apparel Brand · India

An Indian apparel brand wanted to grow revenue while getting more out of every rupee of ad spend.

What I did

  • Rebuilt the account around its best-selling product lines
  • Tightened the structure so budget flowed to the campaigns actually turning a profit

The results

  • Roughly INR 1.13L in spend over the period
  • Conversion value/cost of about 4.06x
  • Around INR 4.06L in revenue generated
Vasant Chaudhary
About me

A specialist,
not a generalist.

I've spent the last five-plus years doing one thing deeply: making Google Ads profitable for e-commerce brands. Not social, not SEO, not a bit of everything - Google Ads, done at a senior level.

I work directly with founders and marketing leads, and white-label behind agencies who need a reliable PPC expert. Based in Ahmedabad, India, I work across US, UK and India time zones, and I'm known for two things: showing up on time and telling the truth about the numbers.

I'm also the founder of Improtics, my Google Ads agency for brands that need a full team.

E-commerce / D2CPerformance MaxShoppingAuditsWhite-label
In their words

Client stories,
coming soon.

Written testimonials from founders and agency partners are being collected and will appear here. In the meantime, the case-study screenshots above are the receipts.

“
Testimonial pending
“
Testimonial pending
“
Testimonial pending
Hire me

Let's make
your spend
pay off.

Book a free discovery call. We'll talk through your account, your goals and whether I'm the right fit. No pitch, no pressure.

  • A quick look at your account and where spend is leaking
  • Two or three fixes you can action right away
  • Honest take on whether I'm the right fit, zero hard sell

Prefer to reach out directly?

✉vasant@improticsppc.cominlinkedin.com/in/vasantchaudhary